Around us are stories of people who have taken their own path, dug deeper and found there is more to explore, more to help, more to share, more to learn, more to perform and more to oneself. Dell, one of the world's best known technology brands, and bloombergUTV one of India's leading business news channel, today celebrate India's spirit of entrepreneurship through an exciting new marketing initiative. Urging business owners to share their “Take Your Own Path” story, the campaign is directed towards today's entrepreneurial owners of India's small and medium businesses (SMBs) and future entrepreneurs from various business schools across the country. It also reiterates DELL India's commitment to the INDIAN SMB Community, through this initiative with bloombergUTV, where it has a large and rapidly growing market presence.

The entire initiative gains even more significance as the world & India treads through the economic crisis. In these troubled times, the initiative will bring out inspirational stories, business models and also the future leaders of India together on one platform.

The entire initiative will be held in three phases:

Phase One: would comprise of a joint initiative between bloombergUTV & Dell and also bring to light the theme at hand "Take your own path" in a special 6 part series. The series will showcase the inspiring stories of individuals who have made it to the top thanks to their no compromise yet incisive ability to take their own path in life & profession.

Phase Two: would be the approach to the SME & entrepreneurial community at large to participate in the Dell Small Business Excellence Awards and share their own entrepreneurial journey/business story with bloombergUTV. The responses would be generated through a series of on air and on ground initiatives and there would be a direct interaction with the target community at hand. All interested candidates can respond both via online forms available at www.bloombergUTV.com

Phase Three: would be parallel phase two; bloombergUTV & Dell would launch a nationwide business plan competition which would be held across Mumbai, Pune, Ahmedabad, Delhi, Lucknow, Bangalore, Chennai, Hyderabad and Kolkata. Budding entrepreneurs and post graduates can present their ideas and business plan to a joint jury in each city. The winner would be felicitated in a gala grand finale. The grand finale will also see participation business leaders from the city who would share their entrepreneurial journey with the future leaders of India.